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About Belle Of The Ball Bridals 

We are so excited to welcome you to our beautiful wedding dress shop in Melksham Wiltshire, we are conveniently located near Bath, Bristol, Trowbridge, Warminster and Chippenham, only minutes from the M4 we really are a piece of bridal heaven away from the busy city. Our trained bridal stylists are here to HELP YOU, there are no pushy sales assistants or someone who tells you you look fabulous in everything, we are real women who want to empower other women and ensure they feel and look incredible on their wedding day. Whether you have a Pinterest board bursting with pins or no idea, our job is to talk, walk and guide you to become you as a bride.

We understand the pressures and stress that come with a wedding and we are here to take a big breath with you and be your bridal fairy godmother.


Our dresses range from £900-£2000 in our to order range (our Disney collection is the exception to this with gowns from £1200-£2700; we also have the biggest selection of sample gowns at hugely reduced prices available to take away the same day these are £900 or less . We aim to cater for every bride no matter of their budget, size, age or chosen style of gown.

We also have a sister boutique conveniently located next door who specialise in helping our fabulous brides with curves find their dream dress, in Devlin Bridal Couture we focus on brides who are size 18+, stocking the same fabulous designers but with curves in mind, you can find their information at

I am Annabel and my team of incredible women are who you will meet on your bridal journey at Belle Of The Ball Bridals, we are all passionate about all things bridal and love helping each brides dress dreams come true 

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Opening Hours

We only see 1 bride in the boutique at any one time so we do suggest booking your bridal appointment in advance to secure your 1-2-1 appointment with ourselves.

Monday- Friday

10.30am - 4pm


10am - 5pm


You can park in church street pay and display for up to 3 hours for £2.30. Sainsbury’s car park is a 7 minute walk from the boutique and is free for 2 hours.

The Team at Belle Of The Ball Bridals 

Meet The Team
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Owner of BOTB

Wedding dress enthusiast and gin drinker…. Annabel has owned Belle of the Ball Bridals  for 12 years, with a love of wedding dresses and a passion for changing the way bridal shops treat their customers she knew this was what she wanted to dol. She has built the business from having 20 dresses to where she is today- over 300 dresses… being a curvier lady she understands different body shapes and our hang ups we all have about ourselves whether a size 6 or 34!

She can often be found getting excited with a bride and being the first to swoop in with a huge hug when the brides says YES or at trade shows buying far too many dresses as they are all so pretty. After 12 years there isn’t much Annabel doesn’t know and she is a constant source of knowledge for our brides

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Lead Bridal Stylist

Tara is our lead bridal stylist in Belle Of The Ball Bridals and is our second stylist in Devlin Bridal Couture. Tara has the most incredible kind energy, she makes every bride feel instantly at ease with her warmth and absolutely love and care for our brides.

Annabel and Tara have known each other for 10 years when Tara was a bride herself and visited the shop and purchased her own gown for her wonderful wedding. 

Tara has 2 wonderful children and enjoys spending time with them and her husband and their dog Wispa.

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Bridal Stylist

 Fern is a very talented jewellery designer and has an amazing eye for detail. Fern has taught us so much about creating personalised products and has the most amazing eye for window displays.

Fern is an absolute natural with all of our brides and has such a fabulous way of making brides feel instantly at ease. She is able to look at a bride and listen to their wants and their body issues and immediately understand what to pull to make the bride feel and look fabulous.

Although Fern is one of the youngest team members everyone has learnt a whole host of knowledge from her. When Fern first joined the team it was obvious that this was a job she was born to do.


With the royal wedding approaching it felt appropriate to leave my review reflecting on the day I felt like a princess. I saw my dress hanging as I walked to the fitting room and thought there was no harm in trying a 'princess dress' despite it not being a dress I would have thought I would have chosen.


Throughout my endless decision making, Annabelle was so patient and understanding. She paired the dress with perfect accessories and transformed a fitting into making me look and feel like a bride. I have always been low on body confidence and I can honestly say in my dress I could not have been more confident.


They name their dresses after brides gone by and Annabelle promised this would be known as princess Abby, and princess Abby I was. Thank you so much for everything I will never forget my perfect day in my perfect dress.

- Abby

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