About Belle Of The Ball Bridals 

We are so excited to welcome you to our piece of bridal heaven, our trained bridal stylists are here to help you create your perfect bridal look. Whether you have a Pinterest board bursting with pins or no idea, our job is to talk, walk and guide you to become you as a bride.


We understand the pressures and stress that come with a wedding and we are here to take a big breath with you and be your bridal fairy godmother.


Our dresses range from £700-£2000 in our to order range (our Disney collection is the exception to this with gowns From £1300-£2700; we also have a vast array of dresses available to take away the same day these are £700 or less . We aim to cater for every bride no matter of their budget, size, age or chosen style of gown.


We also have a sister boutique conveniently located next door who specialise in helping our fabulous brides with curves find their dream dress, we call this our more to love shop and you can find their information at www.devlinbridalcouture.co.uk.

Annabel and her team are who you will meet on your bridal journey at Belle Of The Ball Bridals, they are both passionate about all things bridal and love helping each brides dress dreams come true 

Opening Hours

We only see 1 bride in the boutique at any one time so we do suggest booking your bridal appointment in advance to secure your 1-2-1 appointment with ourselves.

Monday- Friday

10.30am - 4pm


10am - 5pm


You can park in church street pay and display for up to 3 hours for £2.30. Sainsbury’s car park is a 7 minute walk from the boutique and is free for 2 hours.

The Team at Belle Of The Ball Bridals 



Owner of BOTB

Wedding dress enthusiast and gin drinker…. Annabel has owned Belle of the Ball Bridals  for 10 years, with a love of wedding dresses and a passion for changing the way bridal shops treat their customers she knew this was what she wanted to dol. She has built the business from having 20 dresses to where she is today- over 300 dresses… being a curvier lady she understands different body shapes and our hang ups we all have about ourselves whether a size 6 or 34!

She can often be found getting excited with a bride and being the first to swoop in with a huge hug when the brides says YES or at trade shows buying far too many dresses as they are all so pretty. After 10 years there isn’t much annabel doesn’t know and she is a constant source of knowledge for our brides


Men's Hire Manager

Men’s Hire Manager; sister in law to annabel, men’s hire expert and super mum. Karlene has worked within the bridal industry off and on for 9 years and has joined the team on Saturdays to take care of our wonderful grooms.


She can often be found pulling out the perfect size suit just by looking at a man and knowing exactly what will suit him. Our men’s hire department is always super organised as she is defiantly a woman who likes everything in its correct place.


Bridal Stylist

Mrs Hincher and serial tidier. Linzie has worked in retail for her whole career and brings in unrivalled set of customer service skills and the ability to make brides instantly at ease.


She loves to get to know her brides and learn all about their wedding (and life) we are so lucky to have Linzie on the team her eye for detail (and slight OCD) mean that everything is organised… dresses steamed to perfection and a tightly run ship! (I do think Annabel who is like a tornado must drive her insane)


Prom Queen

Saturday extraordinaire; student, crazy person and the best dress tidier ever. Marisa is our Saturday girl who joined us after completing work experience with us 2 years ago, she is always found chatting to the bride’s mum/ sister/ friend and has such a great way of getting to know everyone involved.

Marissa is our go to Prom Stylist.... what she doesnt know about prom is not worth knowing.... as the youngest team member she just gets the prom girls and knows exactly what they want 

It has been an honour to watch Marisa grow into a wonderful young woman who has become so much more confident and sassier since she has worked in the boutique


Bridal Stylist

Our Newest team member, Fern has fitted into our family like she was always here. Fern is a very talented jewellery designer and has an amazing eye for detail. Fern has taught us so much about creating personalised products and has the most amazing eye for window displays.

Fern is an absolute natural with all of our brides and has such a fabulous way of making brides feel instantly at ease. She is able to look at a bride and listen to their wants and their body issues and immediately understand what to pull to make the bride feel and look fabulous


With the royal wedding approaching it felt appropriate to leave my review reflecting on the day I felt like a princess. I saw my dress hanging as I walked to the fitting room and thought there was no harm in trying a 'princess dress' despite it not being a dress I would have thought I would have chosen.


Throughout my endless decision making, Annabelle was so patient and understanding. She paired the dress with perfect accessories and transformed a fitting into making me look and feel like a bride. I have always been low on body confidence and I can honestly say in my dress I could not have been more confident.


They name their dresses after brides gone by and Annabelle promised this would be known as princess Abby, and princess Abby I was. Thank you so much for everything I will never forget my perfect day in my perfect dress.

- Abby

8 High Street, Melksham

Wiltshire, SN12 6JU

Tel: 01225 920747

Email: annabel@belle-ofthe-ball.co.uk

© 2019 by Belle Of The Ball Bridals .